marketing
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Why Should I Read | Influence
We tend to focus on one piece of information when making decisions… most of the time this is helpful. Most of the time.
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Why Should I Read | The 22 Immutable Laws of Marketing
Who was the third person to fly across the Atlantic? You know the answer. But before I remind you, Al Ries and Jack Trout have written a book with one of the most pretentious titles I have ever seen. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Quite the proposition, but…
Jon DeLange 