Why Should I Read | Tribes

For those of you that don’t know Seth Godin, go type “seth” into any search engine, and he’s the first result.

But, for anyone who has been even remotely connected with the marketing world of the twenty-first century, the name Seth Godin is probably not new.

The concept of “Tribes” in the current era has also made it’s way through the cycle of introduction, fads, and then, rather than fading away, it is now part of the lexicon of business jargon.

The book, written in 2008, makes sweeping declarations about the opportunity available for individuals to lead a tribe. Some people criticize the book for making these generalizations as it seems they would like more of a textbook approach to leadership.

Seth Godin, rather than responding to his critics, makes it a point of his to define leadership as those people who are willing “to do things that might not work.”

This is at the core of the book Tribes: We Need You To Lead Us. The idea is that a tribe leader doesn’t create the tribe, she merely provides a way for those with shared interest to communicate and coalesce.

While I totally disagree with Godin on certain worldview issues, I believe he has one of the best minds on building trust and attention in the marketplace of ideas. At the end of this article there will be a couple links to some long-form interviews with Seth Godin. If you are at all interested in building a group of people or an audience, you owe it to yourself to pay attention to what this man has to say.

In this week’s video, we talk generally about assumptions and specifically about “Sheepwalking.” The book, and the article just linked, defines “Sheepwalking” as: “the outcome of hiring people who have been raised to be obedient and giving them a braindead job and enough fear to keep them in line.”

Enough fear to keep them in line.

Ever thought you’d like to try something great at work but didn’t because you might get in trouble?

Ever thought about starting a blog to share your ideas but didn’t?

Ever wanted to start your own business but decided it was too risky?

Our culture, and our education systems are designed to churn out individuals who can work a job optimized for the industrial age. The problem is that we ceased to live in that age back in the early 90s.

As I was writing this article and trolling through Seth’s blog & Google results (If you’re not subscribed, try it! It will make you think every day), I found this video from him given to a group of kids at a TEDxYouth event. I am going to go watch it, and I’d encourage you to as well.

Think about your ambitions. Go lead a Tribe. Don’t be held back by the fears supplanted into your mind on top of your dreams.

Interviews with Seth Godin:

With Tim Ferriss: http://fourhourworkweek.com/2016/02/10/seth-godin/ (Long but AMAZING)

With Chase Jarvis: https://www.youtube.com/watch?v=6xMxAZhgVvU 

With Gary Vaynerchuk: https://www.youtube.com/watch?v=D65-9sz7V0g (Shorter than the others, Gary probably swears 😉 )

Follow me on Twitter! https://www.twitter.com/jondelange

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