Trust
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Why Should I Read | Tribes
For those of you that don’t know Seth Godin, go type “seth” into any search engine, and he’s the first result. But, for anyone who has been even remotely connected with the marketing world of the twenty-first century, the name Seth Godin is probably not new. The concept of “Tribes” in the current era has…
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WSIR 008 | The Speed of Trust
“Fish discover water last” -Stephen M.R. Covey Because fish are immersed, surrounded, and in constant contact with water, their perception is fundamentally changed. Covey says that humans have the same experience, but that trust is so much a part of civilization that we rarely realize it. However, we are at a trust crisis, with each…
Jon DeLange 